“Calgary students sweep social media with mental health campaign.”

Then more money started pouring in from companies and individuals.
“I saw these tweets popping up and I said OK, what can I do to help?” said Vincent St. Pierre, who has three disabled siblings who have wrestled with mental health issues.
St. Pierre decided to offer up another $500 to sponsor 10,000 more tweets.
Heather Yourex-West & Mia Sosiak, January 8th, 2015